Here's How Dakota Johnson's Net Worth Reached $14 Million

Highlights

• Dakota Johnson's $14 million net worth primarily comes from her successful acting career, including her role in the 'Fifty Shades' franchise.
• Johnson earns a significant salary as both an actress and as a producer.
• In addition to acting and producing, Johnson has invested in the sexual wellness brand Maude and serves as a brand ambassador for Gucci, further contributing to her wealth.

Dakota Johnson has amassed millions through her acting career thanks to all the passion and versatility she brings to her roles. Johnson, the daughter of actors Don Johnson and Melanie Griffith, always felt drawn to the art at an early age. Dakota took the acting world by storm when she landed a role in 2015’s 50 Shades of Grey. Since then, she’s had a successful acting career, appearing in several films that have grossed over $100 million at the box office, from thrillers to action to comedy films.

As an actor, model and producer, Johnson has earned herself an impressive net worth of $14 million. Despite coming from wealth, the star’s parents have had little to do with her recent earnings. Let’s look at how Dakota Johnson has gotten so wealthy over the years.

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Updated February 2024:Dakota Johnson has made herself a small fortune through the highly successful 'Fifty Shades' franchise, being a brand ambassador, and via investments. With her most recent 2024 film 'Madame Web', Johnson is poised to have her net worth skyrocket given the positive reviews and the sheer fact that the film is part of Sony Spider-Man Universe (SSU). This could lead to a large box office and if that is the case, further films for Johnson in the SSU.

10 Dakota Johnson’s Early Life

Dakota Johnson was cut off from money after she graduated from high school

• Johnson landed The Social Network shortly after graduation and made a memorable start to her career, albeit with a small salary

Growing up in a family of actors, Dakota Johnson knew she wanted to be a movie star at a young age. She made her acting debut at age ten when she appeared alongside her mother in Crazy in Alabama, directed by her stepfather, Antonio Banderas. Despite her eagerness to go into acting, her famous parents discouraged it because they wanted her to have a normal childhood.

When Dakota Johnson completed high school, she had no plans to attend college, so she was cut off financially. Don Johnson had strict rules on not putting his kids who don’t attend school on his payroll. Luckily, she landed her first significant role at 19 with a small part in the 2010 film Social Network. The actress played Amelia Ritter in the Facebook founder Mark Zuckerburg biopic, grossing $224 million at the box office.

9 Dakota Johnson Earns A Good Salary As A Model

Dakota Johnson was making at least five figures as a model

• In comparison, Gigi Hadid makes $9.5 million yearly

Despite coming from a famous family, Dakota Johnson was discouraged from pursuing a career in Hollywood until she finished school, so she pursued her other dream of becoming a model. When she was twelve, the Need For Speed star did a Teen Vogue cover with other celebrity kids, and she’s reportedly loved it since.

Dakota started earning money at 16, after she signed with IMG Models in 2009, home to other celebrities like Hailey Bieber, Lori Harvey and Gigi Hadid. One of Johnson’s jobs under their management included modeling for clothing brands like MANGO and Wish. Before her breakout role in the Fifty Shades franchise, Johnson did other campaigns for the Californian eye brand Oliver Peoples and the Uniqlo clothing brand.

The majority of signed models in New York make an average of $48,130 per year. Whether Johnson made more or less than this has not been disclosed.

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8 Dakota Johnson Makes A Lot Of Her Money As An Actress

Dakota Johnson was making no more than low six-figures for her films before 50 Shades of Grey

• Johnson's highest-paid film early in her career was Fifty Shades of Grey, earning the actress $250,000

Dakota Johnson’s popularity skyrocketed after the film, and she landed other acting jobs in blockbuster films like 2011’s Beastly and 21 Jump Street alongside Channing Tatum and Jonah Hill. 2012 was a busy year for the 32-year-old, landing her first lead role in the Fox comedy television series Ben and Kate and appearing in Goats and Five Year Engagement.

Some other roles that have helped Johnson earn her impressive net worth, according to IMDb, include:

Of course, this does not include any of the 50 Shades films, which were integral to Johnson growing her net worth.

7 Dakota Johnson Earned Six Figures For Her Role In 50 Shades Of Grey

Dakota Johnson was paid $250,000 for 50 Shades of Grey

• 50 Shades of Grey was Johnson's largest payday up until the release of the film

Dakota Johnson's most prominent role to date was in E.L. James’ adaptation of the Fifty Shades series as Anastasia Steele. The first film, 50 Shades of Grey, earned her a salary of $250,000 even though it scored more than $570 million at the box office. After the film’s success, The Office star was named one of the top-grossing actors in 2015, according to Forbes, so it's safe to say a huge chunk of her net worth comes from appearing in the films.

6 Dakota Johnson Got Paid Seven Figures By The End Of The 50 Shades Series

Dakota Johnson brought home more than $1 million for the remainder of the 50 Shades franchise

• Johnson renegotiated her contract after 50 Shades of Grey grossed $570 million

2017’s 50 Shades Darker made $381 million, while 2018’s 50 Shades Freed earned an impressive $372 million at the box office, boosting Dakota Johnson’s financial status since she’s lead in both films. They made over $1.325 billion at the box office as of 2020, so Johnson earned a hefty salary as expected.

Since the first film was a huge success, she negotiated a higher pay in the seven-figure range, probably more than $1 million, to reprise her role in the last two films.

Before the films, Johnson was reportedly worth $5 million and has grown that to $14 million, according to Celebrity Net Worth.

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5 Dakota Johnson Co-Founded A Sexual Wellness Brand

Dakota Johnson invested in Maude in 2020

• The valuation of Maude had grown from over $4 million to over $13 million

In 2020, Dakota Johnson invested in a sexual wellness brand named Maude that matched her beliefs on sexual health. The company, founded by Eva Goicochea in 2018, offers clients gender-neutral products from vibrators, condoms, lubricants, and body salts.

At the time that Johnson invested, the company received $2.2 million of seed financing from Johnson and other investors. That, in conjunction with $1.5 million seed financing received earlier in 2020, brought the valuation to $4.2 million. As of 2023, that valuation has grown to over $13 million.

The brand aims to promote sexual health and education through its products. As a stakeholder in Maude and co-creative director, Johnson earns a good salary for what she brings to the company. In 2022, Maude became one of the first sexual wellness brands stocked at Sephora. The previous year, it was stocked at Bloomingdale's.

4 Dakota Johnson Is A Gucci Brand Ambassador

Dakota Johnson may make up to seven figures as a Gucci ambassador

• Johnson has been a Gucci brand ambassador for Gucci since 2017

Dakota Johnson’s elegant style and modeling not only made her a style icon but got her appointed as Gucci brand ambassador in 2017. Her collaboration with the fashion house began with their Bloom Fragrance campaign, and she has since been rocking the brand’s latest designs and custom outfits by her friend; Gucci creative director Alessandra Michele.

Johnson's latest campaign with Gucci was in 2023. This was for the 'Jackie 1961' bag in its many variations.

While some of Gucci's ambassadors are paid seven figures by the company, it is unclear what Johnson is paid.

3 Dakota Johnson Founded A Successful Film Production Company

Dakota Johnson has produced five projects since establishing TeaTime Pictures

• Johnson and TeaTime Pictures have more projects being produced waiting to be released in 2024 and beyond

Aside from being an actor, Dakota Johnson earns a living as a film producer. The Lost Daughter actress grew up on different film sets and wanted to make a difference in how things were done by giving amazing people opportunities to create deserving films.

The Texas native and former Netflix executive Ro Donnelly co-founded an independent production company, TeaTime Pictures, in 2019 to produce feature films and television projects. The company’s first two movies, Cha Cha Real Smooth and Am I Ok?, were a hit with critics and even showcased at the 2022 Sundance Festivals.

Apple subsequently secured the rights to Cha Cha Real Smooth, where Johnson stars as a young mother to an autistic teen, in a $15 million deal.

Other films that TeaTime Pictures and Johnson have produced, according to IMDb, include:

Since production companies like Dakota’s make a profit from selling their film rights, she likely earns a hefty sum from her roles as an actress and executive producer on her company's projects.

2 Dakota Johnson Has Investments In Real Estate And Cars

Dakota Johnson owns over $15 million in real estate

• Johnson owns nearly $700,000 in vehicles

Much of Dakota Johnson’s wealth is tied to her assets like real estate, arts and cars. From her money as an actress, she has been able to invest in homes that contribute to her $14 million net worth. In 2016, she bought a mid-century Los Angeles home designed by Architect Carl Matson for a whopping $3.35 million.

Then, in 2020, she and her boyfriend, Chris Martin, began investing in their first home that they live in now. The couple bought a 6-bedroom Malibu mansion together that sits on 5,338 square feet for $12.5 million.

Along with her two homes, the actress owns an impressive car collection. The cars that Johnson owns, include:

Whether gifted or purchased, Johnson has managed to amass quite a car collection.

1 Dakota Johnson Is Paid Seven Figures For Movies

Dakota Johnson earns at least $2 million per film

• Johnson was paid $5 million to star in Madame Web

Due to the success of the Fifty Shades franchise, Johnson has become a household name. As an A-list actress in Hollywood, Johnson makes more than most actors do to appear in movies. Netflix reportedly paid her $2 million to star in Jane Austen’s live adaptation of her novel Persuasion as Anne Elliot.

More recently, Johnson was paid a reported $5 million for her role in Madame Web.

As expected, Dakota’s work in front and behind the camera steadily gets more recognition, so her wealth will keep increasing.

Source: IMDb, Celebrity Net Worth

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